About Us

 

I'm Ishani, the founder and chief-everything-officer at Bohemian store. Of all the things 20-year old me could've done, I chose to start a brand and have been a happy-hyppy ever since!
Bohemian store, my bohemian brainchild, evolved from my passion for art and crafts . What started in college as doodles on the last bench is now serious business

So, how did this all start?

As a highly creative individual since childhood, I always harbored a strong desire to pursue a career in art. However, due to societal pressures, I found myself studying civil engineering, a field that failed to resonate with me. Despite this, I utilized my free time to delve into various DIY projects, eventually stumbling upon the concept of dreamcatchers. Intrigued, I embarked on online research to understand this craft, gradually connecting with the bohemian lifestyle and its spiritual aspects. Unable to find dreamcatchers for sale in India back in 2016, I decided to craft my own version using available materials and shared it on Instagram, marking the beginning of an enduring passion.

Grateful to have found my calling, and it's heartwarming to see it make some real noise! So yeah, I get to do what I love.

 

But why do i love it so much, you ask?
My passion for dreamcatchers runs deep, and it's not just about the craft itself—it's about the journey, the challenges, and the joy of creation. Every day, I wake up with purpose, diving into a whirlwind of creativity and strategy. But it's not just about the work; it's about the people and the bigger picture.

At Bohemian Store, we're not just building a business; we're spreading joy and creating something truly special that blends art and spirituality. And the real heroes? That's my team—dedicated, passionate, and humble individuals who make everything possible.

As we grow, our mission becomes clearer: to be a conscious design-first brand, proudly crafted in India and cherished worldwide. It's about more than just dreamcatchers; it's about helping others catch and live their dreams, bringing peace and hope to every night's sleep.

So here's to following our hearts, chasing our dreams, and doing what we love with every fiber of our being. That's the essence of Bohemian Store—a story of love, passion, and wholehearted dedication.

-Ishani sarkar from The Bohemian Store